The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Close To Home
Agency: BBDO / New York
Client: AT&T Category: CSR - Online Films & Video / Online Films & Video
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale Category: CSR - Online Films & Video / Online Films & Video
One Rand Family
Agency: King James Group / Cape Town + Arcade Content / Cape Town + Pressure Cooker Studios / Cape Town
Client: Sanlam Category: CSR - Online Films & Video / Online Films & Video
We Are #WomenNotObjects
Agency: Badger & Winters / New York + Badger & Winters Digital Content Studio / New York + The Mill / New York + Frisbie NYC / New York
Client: Badger & Winters Category: CSR - Online Films & Video / Online Films & Video
There's No One Someone Won't Miss
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission Category: CSR - Online Films & Video / Online Films & Video
Fletcher's Drive
Agency: ESPN CreativeWorks / New York
Client: AT&T - It Can Wait Category: CSR - Online Films & Video / Online Films & Video
Close The Loop
Agency: Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm
Client: H&M Category: CSR - Online Films & Video / Online Films & Video
Don't Drink and Dive
Agency: Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm
Client: Trygg-Hansa Category: CSR - Online Films & Video / Online Films & Video
Hush Little Baby
Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York
Client: Procter & Gamble Category: CSR - Online Films & Video / Online Films & Video
Award:
2016 Film Gold Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
Close To Home
Category:
CSR - Online Films & Video / Online Films & Video
Annual ID:
FI16056G
Award:
2016 Film Bronze Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
EDEKA Zentrale
Title:
Home for Christmas
Category:
CSR - Online Films & Video / Online Films & Video
Annual ID:
FI16057B
Award:
2016 Film Bronze Pencil
Agency:
King James Group / Cape Town + Arcade Content / Cape Town + Pressure Cooker Studios / Cape Town
Client:
Sanlam
Title:
One Rand Family
Category:
CSR - Online Films & Video / Online Films & Video
Annual ID:
FI16058B
Award:
2016 Film Merit Award
Agency:
Badger & Winters / New York + Badger & Winters Digital Content Studio / New York + The Mill / New York + Frisbie NYC / New York
Client:
Badger & Winters
Title:
We Are #WomenNotObjects
Category:
CSR - Online Films & Video / Online Films & Video
Annual ID:
FI16218M
Award:
2016 Film Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Transport Accident Commission
Title:
There's No One Someone Won't Miss
Category:
CSR - Online Films & Video / Online Films & Video
Annual ID:
FI16219M
Award:
2016 Film Merit Award
Agency:
ESPN CreativeWorks / New York
Client:
AT&T - It Can Wait
Title:
Fletcher's Drive
Category:
CSR - Online Films & Video / Online Films & Video
Annual ID:
FI16220M
Award:
2016 Film Merit Award
Agency:
Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm
Client:
H&M
Title:
Close The Loop
Category:
CSR - Online Films & Video / Online Films & Video
Annual ID:
FI16221M
Award:
2016 Film Merit Award
Agency:
Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm
Client:
Trygg-Hansa
Title:
Don't Drink and Dive
Category:
CSR - Online Films & Video / Online Films & Video
Annual ID:
FI16222M